
Owner & Managing Director · Head of Lettings
Mike Heath
MARLA · FNAEA
Find a property
A senior-led marketing service for distinctive homes
Not listed. Published.
A senior-led marketing service for distinctive homes in Tunbridge Wells and the surrounding villages. Your home becomes the subject of a considered production — filmed, photographed, written and published — not another listing on a portal.
Discreet advice. Premium presentation. Local expertise.
Visual storytelling
The best homes are sold through emotion as well as information. Buyers need to understand light, flow, atmosphere, lifestyle, setting, architecture — and the feeling of living there.
Every PRIME campaign is built around a curated set of moments — directed photography, cinematic video, considered copy. The goal isn't a gallery. It's a feeling.
Architecture
Light & flow
Lifestyle moments
Detail & finishCurrently on the market
PRIMETN12 9JY · Tonbridge
Guide Price £1,250,000
PRIMETN2 4NA · Tunbridge Wells
Guide Price £2,000,000
PRIMETN1 2ND · Tunbridge Wells
Guide Price £1,700,000
The production
PRIME is a production, not a listing. The home is the subject; you are the patron. Every campaign draws on the same complete body of work as standard — applied where appropriate to your home, agreed up front, with nothing held back for an upsell.
A cinematic property film — your home moving, in its best light, set to picture.
Directed by a specialist photographer. The architecture, the light, the dusk exterior — composed, not snapped.
Your home storied, not just described. Original copy that gives the buyer a reason to fall for it before they arrive.
A magazine-quality, art-directed brochure — something a buyer keeps on the table, not in the recycling.
A single-property website built for your home alone — its own address, its own story, beyond the portal template.
Introduced first to our registered buyers and buying agents — before a single portal sees it.
Featured placement across the major portals, supported by targeted advertising built around your most likely buyer.
Advice on dressing, light and the small interventions that change how the home is perceived — before the cameras arrive.
A single, senior point of contact from first conversation to completion — led by a director or senior partner, not run by a junior negotiator.
Reserved for the area's most distinctive homes — we take on a limited number of PRIME instructions at a time.
The journey
A discreet, senior-led conversation at your home. Value, the buyer we already see active, presentation, and the right route and timing to market.
The shoot and the writing. Architectural and twilight photography, the PRIME Film, and the written narrative — produced around your home, not ordered off a price-list.
The brochure, the microsite and the off-market preview go live together — your home introduced first to the buyers and buying agents most likely to want it.
Premium portal positioning and targeted advertising open the home to the wider market — with your director negotiating and progressing the sale through to completion.
Some homes are never advertised.
If discretion matters, PRIME can begin quietly. Before any public launch — or instead of one — your home can be introduced privately to qualified buyers and buying agents already looking for something like it. A considered, off-market opening: the right people see it first, the wider market only when, and if, you choose.
Senior-led service
With PRIME, your campaign is led by a director or senior partner rather than run by a junior team. You receive clear, direct advice from people who understand the local market, buyer psychology and the detail required to protect your result.
Marketing channels
Twilight exterior
Dusk, lit from within
Light & flow
Interior architecture
Detail & finish
The PRIME FilmNorth Farm Road, Tunbridge WellsWatchThe bespoke microsite
A single-property site built for one home alone — its own address, film, photography and story, beyond the portal template.
Premium positioning across Rightmove, Zoopla and OnTheMarket, optimised for above-the-fold attention.
Direct contact with our pre-registered applicants, ranked by suitability for your property and price point.
Long-form video and short social cuts — designed for the way buyers consume property in 2026.
Audience-built advertising on Instagram, Facebook and Meta networks — to lookalikes of your most relevant buyer.
Curated send-outs to our active buyer list, segmented by value range, area and property type.
On-street presence on Mount Pleasant Road — a few minutes from the mainline station.
The sample brochure
A recent PRIME brochure — North Farm Road, Tunbridge Wells — shown as a sample of the standard your home receives.
01/ 05
Spread 1 of 5: Cover
The investment
The whole production is included in a single PRIME fee, agreed openly before any work begins.
Investment
By consultation
Set at the private review, against the home and the result it protects.
Your PRIME contact

Owner & Managing Director · Head of Sales
One of Tunbridge Wells’ most experienced estate agents, with over two decades across the town’s finest homes.
On a fine home, presentation that lifts the achieved price by even a small margin returns many times the cost of the production. The fee is small against the result it protects.
Ordinary marketing makes a distinctive home look ordinary — and an ordinary-looking home invites under-offers. The way a home is presented sets the number a buyer starts from.
The film, the photography, the brochure, the microsite, the launch — the entire production is included in the PRIME fee. No à-la-carte extras, no surprises.

The right buyer is rarely the loudest one.
Sometimes the strongest campaign is the quietest. PRIME shapes the conversation around your home — and your privacy.
Discretion
Some sellers want maximum exposure. Others want to test demand quietly first. PRIME shapes the campaign around your objectives, your privacy and your timing — not the other way round.
Discuss a discreet sale
A private review of your home's value, presentation opportunities and best route to market. Discreet, senior-led, no obligation to instruct.
Frequently asked
PRIME is our senior-led marketing service for distinctive homes in Tunbridge Wells and the surrounding villages. It combines strategy, cinematic content, editorial storytelling and targeted buyer reach — designed around the property and the seller's objectives, not delivered as a one-size package.
PRIME is reserved for the area's most distinctive homes — those with the character, setting or architecture that rewards being properly produced. That usually means higher-value, but the real test is the home itself, not a price threshold. We take on a limited number of PRIME instructions at a time so each receives the production it deserves.
Standard sales rely largely on portal upload and reactive enquiry handling. PRIME starts with strategy: pricing, buyer profile, presentation, launch timing, channel sequencing. The marketing assets — photography, video, copy, brochure — are built around that strategy rather than ordered off a price-list.
The entire production — film, photography, written narrative, brochure, microsite, off-market preview and the full campaign — is included in a single PRIME fee, agreed before any work begins. There are no à-la-carte upsells. The figure depends on the home; we set it openly at the private review, and on a fine home the right marketing typically returns far more than it costs.
Yes. Many PRIME homes are launched off-market first — to selected applicants, buying agents and known cash buyers — before any portal exposure. Discretion is part of the service, not an extra.
For PRIME homes, almost always yes. Buyers at this level make first decisions on the strength of presentation. Architectural photography, cinematic video and (where appropriate) drone footage materially change how a home is perceived — and how quickly the right buyers come forward.
It comes from the private review. We look at your home's character, the local micro-market, the buyer profile we already see active, your timing and your privacy preferences. From there we recommend a Private Preview, Targeted Pre-Market, Full Public Launch, or Hybrid sequence.
Yes — when public launch is the right call. PRIME homes get premium portal positioning rather than standard listings. For sellers preferring discretion, portals come later in the campaign or not at all.
Yes. The presentation review is part of every PRIME consultation — from light, dressing and kerb appeal through to small improvements that move the needle. Sometimes it's a fortnight of careful preparation; sometimes the home is ready as-is.
A senior member of the team — typically Mike, Gemma or Tom — leads your sale from valuation through to completion, rather than it being run by a junior negotiator. You deal with experienced people, directly.
Use the form below, or call the office on 01892 533367. Reviews are private, no-obligation and arranged at a time that suits you — often at your home, sometimes at our office, sometimes by phone first.

If you're thinking of selling a distinctive home in Tunbridge Wells or the surrounding villages, start with a private conversation about value, presentation and strategy.
Letting a fine home? Ask about PRIME Lettings.