How we handle your data.

Kings Estates collects personal data through the forms on this website — when you book a valuation, register for property alerts, request a viewing, or contact us. We use that data to do what you have asked us to do: value your home, send you matching properties, arrange viewings, answer your questions.

We share your data with two systems we use to run the business — Street (our property CRM) and Resend (our email service). We do not sell your data, do not share it with advertising networks, and do not pass it to third parties for marketing.

You can ask to see your data, correct it, delete it, or take it elsewhere — at any time. The full detail follows.

Kings Estates Ltd is the data controller responsible for personal data collected through this website. We are a family-run independent estate and letting agency based at:

For privacy queries, write to Mike Heath at hello@kings-estates.co.uk or call 01892 533367.

We only collect data when you give it to us, or when you use the site. Specifically:

Technical data, collected automatically

When you submit a form, our server records your IP address and browser user-agent for fraud prevention and audit logging. If you arrived via a marketing campaign, we record the UTM tags from the URL. We also run privacy-first website analytics (Vercel Web Analytics, Google Analytics 4 with IP anonymisation, and Microsoft Clarity) — see section 7 below for the detail on what each one does and how it is configured.

Under the UK GDPR, we need a lawful basis to process personal data. We rely on:

We use a small number of carefully chosen third parties to run the business. Each has a Data Processing Agreement with us, and we share only what they need:

Where we will share your data on instruction

When you formally instruct us to sell or let your property, we will share necessary information with solicitors, mortgage brokers, surveyors, contractors and any other professional party reasonably involved — only as needed to complete the transaction.

What we never do

We do not sell your data. We do not share it with advertising networks or data brokers. We do not pass it to third parties for their own marketing.

We keep personal data only for as long as we need it. Specific periods:

Under the UK GDPR you have eight rights over your personal data:

How to exercise any of these

Email hello@kings-estates.co.uk or write to us at the office. We will respond within one calendar month. There is no fee.

We set a small number of essential cookies — for example to remember whether you have closed the booking prompt or saved your cookie preferences. Essential cookies do not require your consent under UK law.

Everything else is optional. The cookie banner shown on your first visit lets you accept or reject each category — analytics, marketing and any functional extras — and nothing optional runs until you choose to accept it. You can change or withdraw your choice at any time, and rejecting has no effect on your ability to use the site or contact us. We never sell your personal data. The specific tools we may run with your consent are described below.

Vercel Web Analytics & Speed Insights

First-party, cookie-free measurement tools provided by our hosting platform. They record anonymous, aggregated information — page views, page-load performance, basic device type — without setting cookies, without persistent identifiers, and without sharing data with third-party advertisers. Under UK PECR they do not require a consent banner because no information is stored or accessed in your terminal equipment.

Google Analytics 4

Aggregate site usage statistics (page views, traffic sources, device type, conversion events) used to judge which content and channels are working so we can invest in what helps buyers and sellers. We have configured GA4 with IP anonymisation enabled, advertising features and personalisation disabled, and Google Signals disabled. We never use GA4 for retargeting or ad audiences. Standard cookies (_ga, _ga_*) are set with a 14-month lifetime.

Microsoft Clarity

Heatmaps and anonymised session recordings of how visitors interact with the site. We use Clarity to spot UX problems — forms people abandon, buttons people miss, content that gets the most attention — so we can fix them. Clarity masks form inputs and any text marked as sensitive before recording, advertising integrations are disabled, and Microsoft retains recordings for a maximum of 13 months. Clarity uses first-party local storage rather than third-party cookies and is loaded through a proxy on our own domain.

Meta (Facebook & Instagram) advertising

Only if you accept marketing cookies, we load the Meta pixel so we can show relevant Kings Estates adverts to people who have visited the site and measure whether our Facebook and Instagram advertising is working. When you submit an enquiry we may also send Meta a securely hashed, irreversible version of details such as your email, phone, name and postcode (Meta’s Conversions API) — the hashing means Meta cannot read the underlying details. We never share the contents of your enquiry with advertising networks and we never sell your data. If you do not accept marketing cookies the pixel does not load and none of this happens.

If you do not want any of this collected, the simplest route is to reject the relevant categories in the cookie banner, or use a tracker-blocker (e.g. uBlock Origin, Privacy Badger, Brave Shields) — they block GA4, Clarity and the Meta pixel by default. You can also email us at the address in section 11 to ask us to exclude your IP from Clarity recordings.

Our email provider (Resend) is based in the United States. Vercel, our hosting provider, may use global infrastructure. For these transfers we rely on Standard Contractual Clauses approved by the UK Information Commissioner's Office, which provide an adequate level of protection equivalent to UK GDPR.

We do not knowingly collect data from anyone under the age of 18. If you believe a child has submitted data to us, please contact us and we will delete it.

We update this notice when our practices change. The most recent version date sits at the top of the page. For material changes that affect data we already hold — for example, if we add an analytics tool, or change the third parties we share data with — we will notify everyone who has registered for alerts by email.

For anything to do with your data — questions, access requests, complaints, or just to talk it through — Mike Heath is the named contact:

Complaining to the regulator

If you are not satisfied with how we have handled your data, you can complain to the UK Information Commissioner's Office:

We would always rather hear from you first, so we have a chance to put things right.