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For developers & landowners

A specialist localpartner for your development.

Kings Estates is a property development sales agent serving Tunbridge Wells and the surrounding towns and villages of Kent and East Sussex. We market, sell and progress residential schemes from pre-acquisition through to the final unit completing — led by Sales Director Tom Snowdon, supported by Managing Director Gemma Collins.

Speak to Tom about your developmentSee past developments
Tom Snowdon

Tom Snowdon · New Homes lead

“If you are a landowner or housebuilder, our team has an innate ability to understand how to maximise the opportunities available to you. Whether you own a building plot or a home with a large garden — with or without planning permission — we can guide you through the entire process.”

Sales Director · BA (Hons) · Backed by Managing Director Gemma Collins

What you get with Kings Estates

Six things a generalist agent cannot match.

We do not treat new homes as a side service. It is a dedicated department, run by senior people, present from the very beginning to the very end.

  1. 01

    Pre-acquisition consultancy

    Engaged before the land changes hands. Market research, GDV modelling, pricing benchmarks and demand forecasting — the intelligence required to commit capital with confidence.

  2. 02

    Specification & layout guidance

    We review architect plans and advise on what your buyer in this market expects — what genuinely adds value, and what does not. Built on what we have seen sell, repeatedly.

  3. 03

    Premium development marketing

    Architectural photography, lifestyle film, bespoke development microsite, premium printed brochure, targeted digital and social, plus featured portal placement on Rightmove, Zoopla, PrimeLocation and OnTheMarket.

  4. 04

    Managed launch events

    We plan and host the launch — buyer qualification, viewing logistics, on-site safety and momentum management. A well-run launch builds the early reservations that carry the rest of the scheme.

  5. 05

    Buyer qualification, before solicitors

    Every buyer financially qualified before instructions are exchanged. Proof of funds, mortgage agreement and chain status verified — so the reservations you take are reservations that complete.

  6. 06

    Sales progression, to last completion

    We do not stop when the reservation is taken. Solicitors, surveyors and lenders are followed unit by unit. Our completion rate reflects the work done after the offer, not before.

The developer process

From land to last unit sold.

Our involvement often starts before the land is acquired and does not end until every unit has completed. Five stages — each of them senior-led.

  1. 01

    Pre-acquisition

    Market research, GDV modelling, pricing benchmarks and demand analysis before commitment to the land.

  2. 02

    Planning stage

    Specification guidance, architect-plan review and buyer-demand intelligence to shape the scheme's commercial potential.

  3. 03

    Marketing production

    Photography, film, staging, microsite, brochure and digital campaign — all prepared in advance of launch.

  4. 04

    Managed launch

    A planned, hosted launch with pre-qualified buyers — designed to convert early demand into early reservations.

  5. 05

    Sales & completion

    Ongoing sales management, legal liaison and chain progression — every unit, every buyer, through to completion.

Track record

Schemes we have delivered.

All past developments

What developers say

Trusted by repeat developer clients.

“We had an exclusive development of high-specification houses and apartments in a prime location in central Tunbridge Wells, and chose to speak to Kings Estates because their branding and marketing matched our high-end development. They produced excellent marketing content — including a bespoke digital campaign with an eye-catching development website — and were always thinking outside the box. We have sold schemes all over the South East using many different agents. I can honestly say Kings Estates sit head and shoulders above any other agent we have worked with.”

Property Developer · Tunbridge Wells

Calverley Park Mews · GDV £5.8m →

Further reading

The new homes launch guide — for Tunbridge Wells developers.

Pricing, positioning, marketing strategy and launch cadence — by Tom Snowdon, the director who sold Calverley Park Mews and North Farm Road in full.

Read ‘How to launch a new homes development’

Common questions

Developer questions, answered.

The questions we hear most often from developers and landowners. If yours isn’t here, call us — Tom or Gemma will pick up.

Do I need to be a large-scale developer to work with Kings Estates?

Not at all. We work with developers of every size — from a homeowner with a single building plot or a large garden through to multi-unit urban schemes. The criterion is simply that you have a development opportunity and you want honest, expert guidance on how to maximise it.

When should I involve Kings Estates in my development?

As early as possible — ideally before you have committed to the land or even before planning is granted. Pre-acquisition consultancy gives you the market intelligence to make confident decisions: what the finished units will sell for, what buyers in this market want and what the GDV of the scheme is realistically likely to be. That insight materially affects the price you pay for the land and the specification you build to.

What does GDV analysis involve?

Gross Development Value analysis is a projection of the total market value of every unit in the scheme on completion. We combine current comparable evidence, buyer-demand analysis, specification benchmarking and our local market knowledge to give you an evidence-based figure — not an optimistic estimate designed to win the instruction. We then use it to advise on the pricing strategy for launch.

Do you create a separate development website for each scheme?

Yes — for qualifying developments we build a bespoke standalone development microsite that acts as the central marketing hub and lead-capture funnel. This has proven highly effective: the Calverley Park Mews microsite generated qualified buyer enquiries ahead of public launch, allowing us to prioritise the strongest buyers before doors opened.

Can you also help with buy-to-let investor sales?

Yes. Our lettings Managing Director Mike Heath provides specialist yield analysis and investor advisory for developers targeting the rental market alongside owner-occupiers. We can present units with detailed yield projections, rental valuations and management-cost breakdowns — the information serious investors need to commit quickly.

What areas do you cover for new homes?

We cover Tunbridge Wells and the surrounding towns and villages across Kent and East Sussex — including Tonbridge, Sevenoaks, Cranbrook, Paddock Wood and the wider Weald. We have deep knowledge of buyer demand, pricing and specification preferences across this whole geography.

Discuss your scheme

Tell Tom about your development.

A short brief now means a sharper conversation later. Stage of scheme, unit count, location, anything we should bring to the call. Tom replies within one working day; we keep the brief between us.

Already on the road? 01892 533 367 reaches the office directly.

Replies within one working day

Planning a development?

Speak to Tom Snowdon — our New Homes lead.

A building plot, a home with development potential, or a multi-unit scheme — Tom will give you an honest, no-obligation read on price, demand and route to market. Backed by Gemma and the senior sales team. No pitch, no chase.

Speak to Tom about your development01892 575292Email Tom directly
Tom Snowdon

New Homes lead

Tom Snowdon

Sales Director · BA (Hons)

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