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For landowners & homeowners with development potential

Selling land,discreetly & expertly.

From a single building plot to a multi-unit development site, with or without planning consent — confidential, expert, landowner-led conversations from a Tunbridge Wells agent that has acted on residential development sales for over a decade.

Speak to Tom in confidenceCall 01892 533367
Confidential first conversation · No commitment · No public marketing without your sign-off

Land sales are different from residential sales. The buyer isn’t a family looking for a home — it’s a developer, a housebuilder, a self-builder, or a strategic investor. The marketing is different. The negotiation is different. The legal complexity is materially higher.

The fee structure is different too — most land sales begin and end without ever reaching the open market, sold to a vetted developer on our active register before any signage goes up. That’s the discretion most landowners want; it’s also where the strongest prices land.

Whether you’re considering a single building plot at the side of the garden or a substantial development site with planning already approved, the first step is the same — a confidential conversation, a private valuation visit, and a clear-eyed view of what the land will actually fetch under different routes to market.

What we sell

Six types of land, six different markets.

Land doesn’t have a single price. Each of the following site types reaches a different buyer and negotiates on different terms.

  • 01

    Single building plots

    A garden, paddock or section of land with potential for one home. Often the highest-value-per-square-foot land transaction available to a private owner — and often the most overlooked.

  • 02

    Garden land with development potential

    A large garden where a side or rear plot could carry one or more dwellings. We assess what the planning context will tolerate and what the GDV of the finished scheme is realistically likely to be.

  • 03

    Multi-unit residential sites

    Land suitable for two or more dwellings — barn conversions, infill plots, brownfield, paddock, redundant agricultural buildings. Sold to vetted local developers or to housebuilders ready to commit.

  • 04

    Sites with existing planning consent

    Lapsed, current or recently approved planning. We market to a curated list of housebuilders and developers actively acquiring in the patch — many transactions completed before the site reaches the open market.

  • 05

    Sites without planning, with promotion

    Where planning isn't yet granted but the site has development potential, we coordinate with planning consultants and promotion partners to maximise the eventual GDV before bringing the land to market.

  • 06

    Strategic land & longer-term holdings

    For larger holdings or longer-term promotion, we work with land promoters and option agreements that share risk between landowner and developer over an extended timeline.

How we work

Six stages, from first conversation to completion.

  1. 01

    Confidential first conversation

    Most landowner conversations start in confidence. Tom or Gemma will visit privately — no signage, no marketing, no commitment. We assess what's there, what the planning context will tolerate, and whether a sale is genuinely the right route for you.

  2. 02

    Land valuation & GDV modelling

    We model the development scenarios — single dwelling, multi-unit, low-density premium, higher-density family — and value each. The right number isn't the same as a residual on a spreadsheet; it's what a real buyer will actually pay given the risk and timeline.

  3. 03

    Planning & promotion strategy

    If planning consent is missing, we'll introduce you to planning consultants and promotion partners who can take the site through approval. The path between "land" and "developer-ready land" can multiply the value 3-10×; the route depends on the site, the local plan and the specific planning context.

  4. 04

    Curated buyer outreach

    We hold a current list of local developers, regional housebuilders, self-builders and family buyers actively acquiring sites in our patch. Many transactions complete on this list before the site is publicly marketed at all.

  5. 05

    Open-market launch (when appropriate)

    When the curated list doesn't deliver the right offer — or when a wider tender will produce competitive bidding — we run a full open-market launch with proper photography, drone footage, a dedicated listing and a structured offer-receipt process.

  6. 06

    Negotiation, exchange & completion

    Land transactions are legally more complex than residential sales. We work alongside the right specialist solicitors, manage timelines, handle conditional offers, and get the sale exchanged and completed cleanly.

Tom Snowdon

Tom Snowdon · Sales Director

“If you own land with development potential — even if you’re not sure how much — the first conversation is genuinely worth having. Half the time we’ll tell you it isn’t worth pursuing. The other half, we’ll quietly find you a buyer.”

Sales Director · BA (Hons)

Common questions

Six questions we’re asked most.

I'm not sure if my land has development potential. Will you tell me honestly?

Yes — and we'll tell you when it doesn't. Roughly half of the landowner conversations we have end with a friendly "this isn't worth pursuing as land; you're better off keeping the garden". The other half move forward. The first conversation is free and confidential whichever way it lands.

Do I need planning permission before I can sell the land?

No. Land can be sold with permission, without permission, with promotion agreements in place, or under option to a developer who'll secure permission themselves. The right route depends on the specific site, the local plan, and your appetite for time-versus-certainty. We'll walk through the trade-offs.

How discreet can the sale be? I don't want neighbours to know.

Highly. Most of our landowner sales begin and end without any public marketing — the buyer is a known developer on our register, the deal is negotiated privately, and the first time anyone outside the principal parties knows about it is when planning is submitted. If you want maximum discretion, that's the route we'll recommend.

What's the typical timeline from first conversation to completion?

Highly variable. Sites with existing planning consent can complete in 8-16 weeks. Sites needing promotion through planning typically run 12-30 months. Strategic land with option agreements can run multi-year. We'll set out a realistic timeline at the first valuation visit.

What are the fees?

Discussed at the first valuation visit and aligned to the scale and complexity of the site. Single building plots and small infill sites typically work on a percentage of sale price; promotion-stage and strategic land usually run on a hybrid retainer-and-success structure. Honest, transparent, agreed up front.

Can I just speak to Tom in confidence?

Yes. Most landowner conversations start exactly there. Use the form below or call 01892 533367 and ask for Tom. No commitment, no follow-up nagging, no signage on the lawn.

A confidential conversation

Curious what your land is actually worth?

No signage. No public marketing. No commitment. A private valuation visit and an honest first conversation about whether a sale is the right route — and what the right number would be if it is.

Speak to Tom about your landCall 01892 533367

Read on

Three related developer surfaces.

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