Our Marketing Strategy

Our entire team is comprised of individuals who have not only grown up and been educated in our community but also continue to reside here. This unique connection provides us with an intimate knowledge of the area we serve. As dedicated residents, we possess a deep understanding of the local dynamics and needs, actively engaging in and contributing to the well-being of our community.
 

Collectively totalling over 100 years of estate agency experience, our team ensures seasoned guidance and expertise throughout your property journey. We have navigated through various market cycles, honing our skills to deliver the best outcomes for our clients. Count on us to provide expert advice, tailored strategies, and proactive solutions that make your property experience rewarding, seamless, and as stress-free as possible.
 

At the heart of our company lies a profound belief in treating others as we wish to be treated. Our values serve as the bedrock of our business, shaping every interaction and decision we make. We seamlessly integrate professionalism, warmth, and an unwavering commitment to honesty and integrity into all our endeavours. Our guiding principles—Respect, Trust, Pride, Responsibility, Accountability, and a Genuine Desire to Help—constantly guide and inspire us, ensuring they are always at the forefront of our minds as we strive to exceed expectations and create meaningful connections.
 

Trust is the cornerstone of our business. We understand that entrusting your property to us or selecting a property for your loved ones requires absolute confidence. Our team is committed to building trust through friendly, transparent communication, professionalism, and unwavering integrity. You can rest assured that your interests are continually prioritised and are at the forefront of everything we do.

We prioritise the use of the highest quality photography as we believe in showcasing homes in a manner that not only highlights their inherent beauty but also tells their unique stories. Our handpicked, talented photographers have photographed some of the best homes in the Southeast and work exclusively for us in our area.

We understand the power of storytelling in showcasing a property's unique charm, and that's why we embrace lifestyle photography as an integral part of our marketing strategy. By capturing not just the physical attributes but also the essence of the lifestyle a home offers, our photographers skilfully showcase the property in a way that resonates with potential buyers. Lifestyle photography allows us to create a compelling narrative around each home, highlighting its character and creating an emotional connection. This approach goes beyond showcasing a house; it paints a vivid picture of the potential life a buyer could lead in their new home, making the property more relatable and appealing to a diverse range of prospective buyers.

In our commitment to presenting your property with utmost precision, we orchestrate the creation of a high-quality, fully measured internal floor plan to include orientation and outbuildings and garden/plot layout where applicable. These fully measured floor plans offer potential buyers a visual representation of the property's layout and allow buyers to have a comprehensive understanding of the space and flow and to also envisage the full potential of their future home.

In crafting our property descriptions, we meticulously capture the essence of your home, skilfully detailing its unique benefits and distinctive features. We understand the significance of connecting with discerning buyers who seek more than just facts; they desire to immerse themselves in the envisioned lifestyle that accompanies the property. Our commitment goes beyond mere factual presentation. Through a seamless blend of accuracy and storytelling prowess, we strive to create narratives that resonate with the aspirations and desires of potential buyers. Each property has a story to tell, and it is our mission to articulate that narrative vividly through engaging descriptions, captivating photography and accurate floor plans. By doing so, we not only showcase the physical attributes of the property but also invite buyers to envision the life they could lead within its walls.

We pride ourselves on our bespoke 8 – 12-page brochures designed to showcase your home, and these are available digitally online and as a hard copy in our office and on viewings.

Recognising the pivotal role that online property portals play in today's property landscape, we distinguish ourselves by being among the select few agents who advertise on all major platforms. We acknowledge that the modern property search often commences from the comfort of one's sofa, around the kitchen table, or on the move. Therefore, we ensure your property receives optimal exposure across the leading platforms: Rightmove, Zoopla, PrimeLocation, and OnTheMarket. By strategically leveraging these online channels, we not only reach potential buyers where they are but also maximize the visibility of your property, presenting it to a broad and diverse audience seeking their ideal home.

Social media is huge in property marketing. Active buyers will be regularly searching for a property online so it’s essential that we advertise on our website as well as the most recognised property search sites: Rightmove, Zoopla, Primelocation and OnTheMarket. But what about ‘passive buyers’? Over the years we have sold properties to a buyers who weren’t actively looking. These are more opportunist buyers. The ones who saw the board on the school run, the ones who would love to buy that house if it ever came on the market or who would buy a property in that block if one ever came up for sale. Our goal is to engage with and attract passive buyers too. A For Sale board is a great way to do this locally, but if these opportunist buyers aren’t local, then a great way to attract these potential buyers is to place adverts on social media, particularly Facebook, targeting certain demographics of the likely buyers. The aim here is to reach as many passive buyers as possible.
 

We elevate your property's visibility with our premium online promotion, particularly through Rightmove, setting it apart from the competition. Homes featured with Premium Listings have a proven track record, selling on average 30% faster than regular listings. Rightmove's premium listings offer a distinctive edge, presenting more images on the search results page to provide potential buyers with enhanced details of your home. Complete with an eye-catching icon and a stylish green box, your property is designed to stand out amidst others. The inclusion of additional images not only captivates a larger audience but also results in a notable 25-35% increase in inquiries, as per Rightmove's insightful statistics. Opt for premium promotion and let your property shine, attracting more attention and securing a faster sale.

We provide the most comprehensive marketing analysis

At Kings Estates, we understand the importance of ensuring the highest quality when it comes to showcasing your property. That's why we offer a unique advantage to our clients – the ability to easily preview your property listing and accompanying photos in your Street.co.uk account before we go live. We believe in empowering you with control over the presentation of your property, allowing you to review and refine every detail before it reaches the public eye. This not only guarantees the accuracy of information but also ensures that your property is showcased in the best possible light. Your satisfaction is our priority, and our commitment to quality control sets us apart in the industry.

Confirm, rearrange or cancel viewing requests. New viewing requests will ping straight into your account, which you can quickly accept or reject if the proposed time doesn't work for you. Communicate via your Street.co.uk account, WhatsApp, text message or email. Fewer phone calls and voicemails when you don’t need them.

No more waiting to hear what a buyer thought about your property. Receive instant feedback after a viewing has been completed, straight into your Street.co.uk account. 

During a viewing, we may be asked questions that only you know the answer to. You can instantly respond through your account, ensuring buyers have all the information they need to aid their decision making.

Your personalised platform giving you transparency every step of the way. Street.co.uk helps to shorten and simplify the journey from instruction to completion by breaking down every step in between. From valuation details to viewing requests, property feedback to sales progression, it’s all accessible from your laptop or phone anytime. You will receive notifications and feedback as soon as something exciting happens, so you’re always updated.

View and act on any property offers

Whether it’s 5am or 11pm, view where your sale is up to at any given moment through your own online Street.co.uk account. Monitor progress as it happens, see exactly what you need to do next and tick off necessary processes, one at a time.